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THE BEAUTY OF GOLDEN BEACH

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The Blue Flag Programme for beaches and marinas is run by the international, non-government, non-profit organization FEE (The Foundation for Environment Education) situated at Denmark and started certification of Blue Flag beaches since 1987. The Blue Flag Programme promotes sustainable development in freshwater and marine water areas by achieving high standards in four categories, i.e. water quality, environment management, environment education and safety. Over the years, the Blue Flag Certification has become a highly respected and recognized eco-label across the world. Thirty-three stringent criteria of FEE, Denmark are to be fulfilled to obtain and maintain Blue Flag Certification. The Golden Beach at Puri for a length of 870m, from Digabareni square to the back of Mayfair Hotel has been taken-up as the pilot Blue Flag Beach in Odisha by the World Bank funded Integrated Coastal Zone Management Project (ICZMP) of Forest and Environment Department, Government of Odisha. MoEF & CC, Government of India developed the core infrastructure activities and has also taken up mechanized pollution abetment services, beach safety and security measures by BVG India Ltd at a cost of Rs.7.88 crores. (The core infrastructure activities were public toilets, changing and shower room, watch towers, development of solar lighting system, sitting arrangements and demarcation of safe swimming zone). The peripheral activities were taken up by the State Government like approach road, fencing with plantation, parking, sand sculptures, water supply, jogging track, installation of cctv and public address system through the State Project Management Unit of ICZMP, at a cost Rs.3.34 crores.
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